Cold calling, some people love it, most don’t.

By Reena

“I can spend 4 hours calling people and not make a human connection with anyone.”   I read this statement in a Humans of New York story and was inspired to reach out to the person featured in the story and share a cold call framework. This person was running for congress and trying to raise funds…

7 types of sales people. Which one are you?

By Reena

7 types of sales people is a workshop I facilitated for sales reps in a call center. It was session which encouraged agents to understand their sales approach and how it was linked to their results. Some people really enjoyed the workshop, a small group found it very confronting and challenged their beliefs. In any…

Selling to a goal

By Reena

Selling involves the exchange of information, which then leads to an exchange of a product or service. There are many components to a sale, including the sales conversation, which should be about discovering a customers needs and goals. This is achieved through using effective questioning, listening and clarifying, amongst other things. When the focus of…