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Cold Calling Introduction Framework by Learning Elements
9 Jul 2020

Cold Calling: Some People Love It, Most Don’t.

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Cold calling can be challenging, but it can also be advantageous with the proper introduction. Are you struggling to connect with anyone during your cold calls? Do you want to take your cold calling to the next level? Then, it would help if you had the Cold Calling Introduction Framework by Learning Elements!

“I can spend 4 hours calling people and not make a human connection with anyone.”  

Way back, I read this statement in a Humans of New York story. I was inspired to reach out to the person featured in the story and share a cold call framework. This person was running for Congress. He was trying to raise funds for his campaign by making cold calls as part of his fundraising strategy.

Making cold calls in any role can be rewarding, and it can also be very challenging. I’ve made calls using a predictive dialler and created my own lists of new businesses to make cold calls. I know first-hand when one needs some framework or approach. You can’t just call up and say, “Hey!” Then, expect the person on the other end of the phone to be an eager participant in the conversation.

Cold Calling Introduction Framework

Hearing “no thanks” a few seconds into a conversation can be tough. So, we’ve created this COLD CALL INTRODUCTION FRAMEWORK to help overcome hurdles and to keep the conversation moving forward. A solid introduction can help you get past the gatekeeper and talk to the decision-maker.

The Cold Call Introduction framework aims to help you develop an introduction that clearly explains your call’s purpose. There are also hints at how you can add value to a business. This is not a script to follow word for word.

Download our cold call framework!

Follow the instructions to develop your own cold call introduction.

Cold Calling - Introduction Framework by Learning Elements

Summing Up

At Learning Elements, we understand that everyone’s needs are different, which is why we offer a 30-minute call consultation. During the consultation, we will discuss your specific cold-calling challenges. We will provide customised recommendations to help you improve your calls.


Additionally, we offer comprehensive training courses that cover a range of sales and communication skills. We design these courses to help you improve your cold-calling, sales techniques, and other skills necessary to succeed in your career.


Don’t miss out on the opportunity to take advantage of Learning Elements’ expertise and improve your cold calling. Book a consultation today! Explore our training courses to take the next step in your professional development.